Questions to ask your freelance copywriter
After you have created your copywriting project and you are starting to shortlist and discuss the project with freelance copywriters, here are some questions you could ask to help you select the right one.
Do you have a portfolio?
Every great copywriter will have a portfolio. It's important to try and review their work as objectively as possible. When reviewing their work, focus on the attention to detail, the depth of research and the standard of the writing. Try not to focus on the style or tone of voice as this may be inherited from the client.
Have you worked in my industry?
Previous industry experience can greatly shortcut the time to get a project started, especially in the research stage.
What's your preferred style of writing?
Even though a good copywriter can adapt their style to suit, it's best if you can find a copywriter who prefers to write in the style you're looking for.
What stages would you deliver my project in?
This is an important consideration for larger writing projects. Stages, or Milestones, may not be required for shorter writing projects. For example, it's probably unnecessary to have project milestones when the copywriter is delivering one 600 word blog post. However, milestones are recommended for longer and larger projects as they reduce the need for editing and amends.
How and when do you work?
Copywriting projects usually require feedback, especially at the start of a working relationship. Initially, it is recommended you provide verbal feedback because it's nearly always easier to talk through your feedback and ask questions. This means you'll need to be able to schedule feedback calls that are convenient for both you and the freelance copywriter.