It's an undisputed fact in freelancing and project working, the quality of the output is only as good as the quality of the input. In other words, if you want a great piece of work back, you need to provide a great brief.
This guide covers some of the important things to consider when briefing a freelancer:
Broadly, the scope of a project prescribes what is included and what’s not. It’s important to do this when briefing your project to control it.
Let’s use the social media example from before:
Project without boundaries: "Set up and manage our social media accounts"
Outcome: "I’ve created accounts and profiles on 25 social platforms including Sina Weibo and MySpace. My fee is £1000."
Project with boundaries: "Set up and manage our Facebook and Twitter accounts"
Outcome: "I’ve created those two. My fee is £40"
You can see, without clearly delimiting what’s inside the scope of the project could lead to expensive misunderstandings.
If you're new to this way of working, outsourcing tasks to a freelancer might feel risky. In this guide, there are some tactics you can use to reduce the risk of hiring a freelancer for the first time.
The advantages of working with freelancers are clear. It's often quicker, cheaper and easier than hiring a full-time member of staff. But can you trust a freelancer to work on your project? How do you know it's safe to give them access to your data and your systems?
A new elastic resourcing model offers a solution for marketing agencies wanting to minimise risk as they push for growth.