Understanding how your customers are using your website or web application is crucial to making good decisions.
But web analytics is a huge and complex topic. Add to the complexity, there is a risk of inaccurate analytics/reporting leading to poor decisions.
Even for the smallest of businesses, web analytics have moved beyond simply sticking 'Google Analytics' on your website. There are no social channels, review sites, emails, and mobile apps to consider.
Freelance web analytics
An ideal analytics setup involves an initial project to configure and build the reports and then a scheduled review of the setup to ensure it is still providing valuable insights.
Hiring a full-time analytics person is normally out of reach for most small businesses, so an ideal solution is to use remote freelance web analytics experts.
The sort of web analytics project possible for freelancers are:
- Google Analytics implementation
- Dashboard and report configuration
- Report writing
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