PR is a fantastic way to promote and increase awareness of your product or service. Getting featured on TV or highlighted in a national newspaper can do magical things for your business.
But getting great PR is not easy. There is an almost impossible level of competition for airtime or column inches, and getting in front of the right editors or journalists is hard because they are always busy looking for the next headline.
Having a story is the first step, but you also need the right press contacts and need to understand the nuances of how the press works.
A PR expert is invaluable in this regard. Good PR people are also very hard to find.
Freelance PR and media relations experts
There is a growing community of ex-journalists and ex-editors that are now freelance PR and media experts.
By using the skills, know-how and contacts of these freelancers is a great way to improve your chances of PR success