Pay-per-click advertising such as Google AdWords or Bing Ads is an extremely effective way of generating both website visitors and revenue. The extremely targeted nature of the advertising and the fact you only pay when a user clicks your ad means your return on investment can be great.
However, if you get the targeting wrong or don't manage your budgets effectively, it can become an extremely expensive habit!
For large businesses with huge media budgets, the solution to this problem is either building an in-house team or paying for an expensive media agency.
Freelance PPC managers
For businesses with smaller campaigns and smaller budgets, hiring a huge in-house team or paying for an expensive media agency is often beyond their reach.
Outsourcing your PPC campaign management to a remote freelancer is an effective way to create and run successful PPC marketing campaigns.
If you're new to this way of working, outsourcing tasks to a freelancer might feel risky. In this guide, there are some tactics you can use to reduce the risk of hiring a freelancer for the first time.