Pay-per-click advertising such as Google AdWords or Bing Ads is an extremely effective way of generating both website visitors and revenue. The extremely targeted nature of the advertising and the fact you only pay when a user clicks your ad means your return on investment can be great.
However, if you get the targeting wrong or don't manage your budgets effectively, it can become an extremely expensive habit!
For large businesses with huge media budgets, the solution to this problem is either building an in-house team or paying for an expensive media agency.
Freelance PPC managers
For businesses with smaller campaigns and smaller budgets, hiring a huge in-house team or paying for an expensive media agency is often beyond their reach.
Outsourcing your PPC campaign management to a remote freelancer is an effective way to create and run successful PPC marketing campaigns.
It's an undisputed fact in freelancing and project working, the quality of the output is
only as good as the quality of the input. In other words, if you want a great piece of work
back, you need to provide a great brief.
When you find the right person for the job, whether it’s a full
time employee or a freelancer, you want to hold on to them. Finding
the perfect fit for your project can take time but when it clicks it’s great.
Find out how to use them again and again.