For a lot of businesses, email is solid, reliable source of both website visitors and revenue.
You can't ignore the potential of highly targeted, personalised messages delivered straight to your customers.
Email marketing comes in many shapes and sizes. Ranging from personal product recommendations, to newsletters, to unwanted spam. Unfortunately, there is a fine line between an email being welcomed to being marked as spam.
Any business, large or small, should work with a professional email marketer to make sure their emails do not risk becoming spam.
Freelance email marketers
For small businesses, a cost effective way of creating effective email marketing campaigns is to enlist the help of a remote freelance email marketer.
A freelance email marketer will bring both the technical expertise of running email campaigns, but will also bring great experience from other industries you can benefit from:
- List segmentation and cleanliness
- Responsive email design
- Email sending and reporting
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