Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to come back for more.
The challenge is now your users are expecting more and more from the content you produce. More data, more insight, more expertise.
With lots of different types of users, and a finite resource to produce content, it can be challenging for businesses to decide where to start!
Freelance content strategists
Contracting a freelance content strategist for a short planning projects will help you focus your content production effort on the right things. You can then revisit the strategy periodically to ensure you're still on track.
When you find the right person for the job, whether it’s a full
time employee or a freelancer, you want to hold on to them. Finding
the perfect fit for your project can take time but when it clicks it’s great.
Find out how to use them again and again.