Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to come back for more.
The challenge is now your users are expecting more and more from the content you produce. More data, more insight, more expertise.
With lots of different types of users, and a finite resource to produce content, it can be challenging for businesses to decide where to start!
Freelance content strategists
Contracting a freelance content strategist for a short planning projects will help you focus your content production effort on the right things. You can then revisit the strategy periodically to ensure you're still on track.
If you're new to this way of working, outsourcing tasks to a freelancer might feel risky. In this guide, there are some tactics you can use to reduce the risk of hiring a freelancer for the first time.