If you combine a successful brand or product with social media, you've got a community of fans or advocates.
Managing, encouraging and rewarding your fans and advocates is an extremely powerful way to create more fans through word of mouth, referrals and recommendations.
But just as a product moves through a lifecycle and eventually becomes obsolete, a product or fan community also has a finite existence (unless of course, you invent the next denim jeans!).
Freelance community managers
There are a number of benefits of using freelance community managers. You benefit from expert social media knowledge and the flexibility to respond to your community even if they are active outside your office/working hours. The on-demand nature of freelance work also means that if you community starts to move elsewhere, it's very easy to move your community manager too!
Freelance community managers can help with:
- Comment moderation
- Influencer marketing
- Increasing advocacy and sharing
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