Brand is what differentiates your business from its competition. Brand is also much more than what your logo looks like. Your brand (and its reputation) is affected by what you say and do, how it behaves and, most importantly, what others have to say about it.
Social media has greatly increased everyone's ability to talk about and judge the brands we interact with. And it's for this reason why brand reputation is so vital - for example, a bad review can have disastrous results for a hotel or restaurant.
Freelance brand managers
Remote freelance brand managers are a great option for businesses who are successful, and have a brand to protect, but are not quite at the stage where they need a full-time brand manager or brand management agency.
Freelance brand reputation managers can help with:
The advantages of working with freelancers are clear. It's often quicker, cheaper and easier
than hiring a full-time member of staff. But can you trust a freelancer to work on your project?
How do you know it's safe to give them access to your data and your systems?